Brand guidelines

Assets and guidance for using the Assembly brand.

Wordmark

The primary way we represent Assembly. Use the light or dark version to suit the background, and give it clear space.

The Assembly logo can be used on its own when the wordmark isn’t practical, such as in avatars, icons, and other compact spaces.

Off-black is the foundation of our palette. Zest and Haze add color and emphasis as accents, not as large backgrounds.

#101010

Off-black

RGB 16, 16, 16

#D9ED92

Zest

RGB 217, 237, 146

#7DA4FF

Haze

RGB 125, 164, 255